Community Laboratory

Your Practical Course to Starting a Community!

Need help starting a community around a business or brand?

Build a community in 3 steps

Watch short videos to learn about the community-building process

Do the exercises during each module to kick-start your community

Work together with your people using the resources provided

Why join?


Compressed the process in 3 hours of self-paced content.


All modules have ‘Do it now!’ exercises and working docs.

No bullshit

Innovative. Transformative. Inspiring. Just to the point.

This laboratory is for you if…


You want to start a community from scratch


You feel lost in all the theories out there


You don’t know what to apply


You recently started a community 


You want to build a growth strategy


You need a hands-on structure


You want to build your community now!

Very practical, applied & useful

“A very practical, applied, and very useful course both for those who already have a community created and for those who intend to create one. Liviu and Mada are warm people, with experience and many useful ideas.”

Raluca Cozmenco – Content Editor at Mooshee App

Walk the talk

We’ve distilled the best practices and know-how we’ve learned from

our years of experience in a single, easy-to-follow course.

Each module is designed to be short and to the point, so you can quickly

and easily get the information you need.

You are in a Laboratory and you are already building!

What is this Laboratory?

A practical experience

All modules have exercises to help you begin building right away

A clear action plan

Each lesson ends with specific next steps you need to work on

A test environment

Use the working documents in whatever shape or form works best for you

A self-paced course

Lifetime access to go about the theory and resources in your own time

But what isn’t?

A consultancy gig

We are not building your community. This task is up to you!

A community

While you can learn from other participants, the goal is to grow your community

A magic formula

No 2 communities are the same. So there is no standard blueprint to follow

A waste of energy

To respect your time, we compressed the know-how into just a couple of hours

What’s going to happen? 

Module 1: What is community building?

Idea Icon - Theory  Learn what is a real community

Theory Icon  What is the community building process

Theory Icon  Visualise the community you want to build

Module 2: Kickstart basics

  Ground your vision into reality and start building

  Introducing the case study community

  Create your mission, vision and values

Module 3: Where do we start?

Idea Icon - Theory  What resources do you already have & what you need

Idea Icon - Theory  The 6 categories of resources

Tools Icon - Practical work  Start mapping your resources

Module 4: Member profile

Idea Icon - Theory  The 5 types of communities

Idea Icon - Theory  How to profile your members

Tools Icon - Practical work  Decide the type of members you want to have

Module 5: Attracting members

Idea Icon - Theory  How to attract members in your community

Idea Icon - Theory  The distribution of members in (online) communities

Tools Icon - Practical work  Let’s get members onboard

Module 6: Member journey

Idea Icon - Theory  Understand what is a member journey

Idea Icon - Theory  Going behind the stage of each journey element

Tools Icon - Practical work  Get members through the member journey

Module 7: Platform & space

Idea Icon - Theory  The platform selection criteria

Idea Icon - Theory  Principles to use when looking for a space

Tools Icon - Practical work  Decide where your community ‘is happening’

Module 8: Community experience

Idea Icon - Theory  How to onboard & activate the members

Idea Icon - Theory  Getting members to make their first contribution

Tools Icon - Practical work  Create the first 30-day experience for your members

Module 9: Content & events

Idea Icon - Theory  Defining your content strategy

Idea Icon - Theory  How to plan & execute a stellar event

Tools Icon - Practical work  Create your content & events calendar

Module 10: Measuring & reporting

Idea Icon - Theory  Why, what, when & how to measure

Idea Icon - Theory  Collecting & using community data

Tools Icon - Practical work  Start crunching your numbers

Our experience


Communities Helped


Community Events


Community Hours

Improved critical parts that were game-changers


“It was a pleasure to be part of the Laboratory. The meaningful theory, practical exercises, and personalized feedback were a perfect combination of ingredients. I appreciated a lot the interest given to understanding and improving each community present. It helped me see my community through different lenses and to improve critical parts that were game-changers. “


Adelina Panaite – Digital Engagement Specialist at Digital Nation

Your Commitment

Watch 17 videos

Containing a crash course in community building

Do 23 exercises 

That you should do during the laboratory

Work full-time

For real on building your community 

Your Investment

What do you get if you join the Laboratory?

10 modules of video content packed with theory, exercises & next steps

14 working documents containing templates & frameworks

A community case study that you can follow for inspiration

A curated list of resources for in-depth study

A space to ask us questions & discuss with other participants

Lifetime access so you can return to the laboratory whenever you need it

A price that is fair both to you and for the value we provide

All for a one-time flat payment of €199

How can a community help your business or brand?


Increase retention for existing customers


Increase (repeat) purchases


Reduce marketing costs


Gather feedback & build innovation


Reduce customers service costs


Tap into a recruitment pool


New sales leads


Do I need to work full-time on my community?

Yes. Starting and running a true community is a full-time job. However, it is doable to have a part-time person working while getting it off the ground.

Will a community help my business?

When done right, communities can bring a suite of benefits to your business. By doing the laboratory work you will discover if you should be on the path of building a true community or just employing the benefits of having an audience.

How long does it take for a community to bring a return on investment for my business?

Success doesn’t come overnight and this is also true for communities. On average, it takes 3-6 months to get a community off the ground and a couple more to grow it. The benefits will start to come along the way, but only if you properly employ the Measuring & Reporting know-how.

Is the laboratory suited for those not looking to build a community around a business or a brand?

Yes. The process outlined within the laboratory can be used to start any type of community (such as around a hobby or for an NGO).

Does the laboratory come with lifetime access?


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Bucharest, Romania, EU