LAB

Community Laboratory

Your Practical Course to Starting a Community!

Need help starting a community around a business or brand?

Build a community in 3 steps

Watch short videos to learn about the community-building process

Do the exercises during each module to kick-start your community

Work together with your people using the resources provided

Why join?

Concentrated

Compressed the process in 3 hours of self-paced content.

Practical

All modules have ‘Do it now!’ exercises and working docs.

No bullshit

Innovative. Transformative. Inspiring. Just to the point.

This laboratory is for you if…

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You want to start a community from scratch

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You feel lost in all the theories out there

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You don’t know what to apply

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You recently started a community 

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You want to build a growth strategy

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You need a hands-on structure

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You want to build your community now!

Very practical, applied & useful

“A very practical, applied, and very useful course both for those who already have a community created and for those who intend to create one. Liviu and Mada are warm people, with experience and many useful ideas.”

Raluca Cozmenco – Content Editor at Mooshee App

Walk the talk

We’ve distilled the best practices and know-how we’ve learned from

our years of experience in a single, easy-to-follow course.

Each module is designed to be short and to the point, so you can quickly

and easily get the information you need.

You are in a Laboratory and you are already building!

What is this Laboratory?

A practical experience

All modules have exercises to help you begin building right away

A clear action plan

Each lesson ends with specific next steps you need to work on

A test environment

Use the working documents in whatever shape or form works best for you

A self-paced course

Lifetime access to go about the theory and resources in your own time

But what isn’t?

A consultancy gig

We are not building your community. This task is up to you!

A community

While you can learn from other participants, the goal is to grow your community

A magic formula

No 2 communities are the same. So there is no standard blueprint to follow

A waste of energy

To respect your time, we compressed the know-how into just a couple of hours

What’s going to happen? 

Module 1: What is community building?

Idea Icon - Theory  Learn what is a real community

Theory Icon  What is the community building process

Theory Icon  Visualise the community you want to build

Module 2: Kickstart basics

  Ground your vision into reality and start building

  Introducing the case study community

  Create your mission, vision and values

Module 3: Where do we start?

Idea Icon - Theory  What resources do you already have & what you need

Idea Icon - Theory  The 6 categories of resources

Tools Icon - Practical work  Start mapping your resources

Module 4: Member profile

Idea Icon - Theory  The 5 types of communities

Idea Icon - Theory  How to profile your members

Tools Icon - Practical work  Decide the type of members you want to have

Module 5: Attracting members

Idea Icon - Theory  How to attract members in your community

Idea Icon - Theory  The distribution of members in (online) communities

Tools Icon - Practical work  Let’s get members onboard

Module 6: Member journey

Idea Icon - Theory  Understand what is a member journey

Idea Icon - Theory  Going behind the stage of each journey element

Tools Icon - Practical work  Get members through the member journey

Module 7: Platform & space

Idea Icon - Theory  The platform selection criteria

Idea Icon - Theory  Principles to use when looking for a space

Tools Icon - Practical work  Decide where your community ‘is happening’

Module 8: Community experience

Idea Icon - Theory  How to onboard & activate the members

Idea Icon - Theory  Getting members to make their first contribution

Tools Icon - Practical work  Create the first 30-day experience for your members

Module 9: Content & events

Idea Icon - Theory  Defining your content strategy

Idea Icon - Theory  How to plan & execute a stellar event

Tools Icon - Practical work  Create your content & events calendar

Module 10: Measuring & reporting

Idea Icon - Theory  Why, what, when & how to measure

Idea Icon - Theory  Collecting & using community data

Tools Icon - Practical work  Start crunching your numbers

Our experience

100+

Communities Helped

1k+

Community Events

10k+

Community Hours

Improved critical parts that were game-changers

 

“It was a pleasure to be part of the Laboratory. The meaningful theory, practical exercises, and personalized feedback were a perfect combination of ingredients. I appreciated a lot the interest given to understanding and improving each community present. It helped me see my community through different lenses and to improve critical parts that were game-changers. “

 

Adelina Panaite – Digital Engagement Specialist at Digital Nation

Your Commitment

Watch 17 videos

Containing a crash course in community building

Do 23 exercises 

That you should do during the laboratory

Work full-time

For real on building your community 

Your Investment

What do you get if you join the Laboratory?

10 modules of video content packed with theory, exercises & next steps

14 working documents containing templates & frameworks

A community case study that you can follow for inspiration

A curated list of resources for in-depth study

A space to ask us questions & discuss with other participants

Lifetime access so you can return to the laboratory whenever you need it

A price that is fair both to you and for the value we provide

All for a one-time flat payment of $550

How can a community help your business or brand?

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Increase retention for existing customers

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Increase (repeat) purchases

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Reduce marketing costs

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Gather feedback & build innovation

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Reduce customers service costs

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Tap into a recruitment pool

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New sales leads

FAQ

Do I need to work full-time on my community?

Yes. Starting and running a true community is a full-time job. However, it is doable to have a part-time person working while getting it off the ground.

Will a community help my business?

When done right, communities can bring a suite of benefits to your business. By doing the laboratory work you will discover if you should be on the path of building a true community or just employing the benefits of having an audience.

How long does it take for a community to bring a return on investment for my business?

Success doesn’t come overnight and this is also true for communities. On average, it takes 3-6 months to get a community off the ground and a couple more to grow it. The benefits will start to come along the way, but only if you properly employ the Measuring & Reporting know-how.

Is the laboratory suited for those not looking to build a community around a business or a brand?

Yes. The process outlined within the laboratory can be used to start any type of community (such as around a hobby or for an NGO).

Does the laboratory come with lifetime access?

Yes.

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Bucharest, Romania, EU