Your Practical Guide to Starting a Community!
Need help starting a community around a business or brand?
Build a community in 3 steps
Watch short videos to learn about the community-building process
Do the exercises during each module to kick-start your community
Work together with your people using the resources provided
Compressed the process in 3 hours of self-paced content.
All modules have ‘Do it now!’ exercises and working docs.
Innovative. Transformative. Inspiring. Just to the point.
This laboratory is for you if…
You want to start a community from scratch
You feel lost in all the theories out there
You don’t know what to apply
You recently started a community
You want to build a growth strategy
You need a hands-on structure
You want to build your community now!
Very practical, applied & useful
“A very practical, applied, and very useful course both for those who already have a community created and for those who intend to create one. Liviu and Mada are warm people, with experience and many useful ideas.”
Raluca Cozmenco – Content Editor at Mooshee App
Walk the talk
We’ve distilled the best practices and know-how we’ve learned from
our years of experience in a single, easy-to-follow course.
Each module is designed to be short and to the point, so you can quickly
and easily get the information you need.
You are in a Laboratory and you are already building!
What is this Laboratory?
A practical experience
All modules have exercises to help you begin building right away
A clear action plan
Each lesson ends with specific next steps you need to work on
A test environment
Use the working documents in whatever shape or form works best for you
A self-paced course
Lifetime access to go about the theory and resources in your own time
But what isn’t?
A consultancy gig
We are not building your community. This task is up to you!
While you can learn from other participants, the goal is to grow your community
A magic formula
No 2 communities are the same. So there is no standard blueprint to follow
A waste of energy
To respect your time, we compressed the know-how into just a couple of hours
What’s going to happen?
Module 1: What is community building?
Learn what is a real community
What is the community building process
Visualise the community you want to build
Module 2: Kickstart basics
Ground your vision into reality and start building
Introducing the case study community
Create your mission, vision and values
Module 3: Where do we start?
What resources do you already have & what you need
The 6 categories of resources
Start mapping your resources
Module 4: Member profile
The 5 types of communities
How to profile your members
Decide the type of members you want to have
Module 5: Attracting members
How to attract members in your community
The distribution of members in (online) communities
Let’s get members onboard
Module 6: Member journey
Understand what is a member journey
Going behind the stage of each journey element
Get members through the member journey
Module 7: Platform & space
The platform selection criteria
Principles to use when looking for a space
Decide where your community ‘is happening’
Module 8: Community experience
How to onboard & activate the members
Getting members to make their first contribution
Create the first 30-day experience for your members
Module 9: Content & events
Defining your content strategy
How to plan & execute a stellar event
Create your content & events calendar
Module 10: Measuring & reporting
Why, what, when & how to measure
Collecting & using community data
Start crunching your numbers
Improved critical parts that were game-changers
“It was a pleasure to be part of the Laboratory. The meaningful theory, practical exercises, and personalized feedback were a perfect combination of ingredients. I appreciated a lot the interest given to understanding and improving each community present. It helped me see my community through different lenses and to improve critical parts that were game-changers. “
Adelina Panaite – Digital Engagement Specialist at Digital Nation
Watch 17 videos
Containing a crash course in community building
Do 23 exercises
That you should do during the laboratory
For real on building your community
What do you get if you join the Laboratory?
10 modules of video content packed with theory, exercises & next steps
14 working documents containing templates & frameworks
A community case study that you can follow for inspiration
A curated list of resources for in-depth study
A space to ask us questions & discuss with other participants
Lifetime access so you can return to the laboratory whenever you need it
A price that is fair both to you and for the value we provide
All for a one-time flat payment of $550
How can a community help your business or brand?
Increase retention for existing customers
Increase (repeat) purchases
Reduce marketing costs
Gather feedback & build innovation
Reduce customers service costs
Tap into a recruitment pool
New sales leads
Do I need to work full-time on my community?
Yes. Starting and running a true community is a full-time job. However, it is doable to have a part-time person working while getting it off the ground.
Will a community help my business?
When done right, communities can bring a suite of benefits to your business. By doing the laboratory work you will discover if you should be on the path of building a true community or just employing the benefits of having an audience.
How long does it take for a community to bring a return on investment for my business?
Success doesn’t come overnight and this is also true for communities. On average, it takes 3-6 months to get a community off the ground and a couple more to grow it. The benefits will start to come along the way, but only if you properly employ the Measuring & Reporting know-how.
Is the laboratory suited for those not looking to build a community around a business or a brand?
Yes. The process outlined within the laboratory can be used to start any type of community (such as around a hobby or for an NGO).
Does the laboratory come with lifetime access?
Terms of Service
Code of Conduct
Bucharest, Romania, EU